Let’s assume a wrap costs around $3000 and that you, the customer, will keep the wrap on their vehicle for the material warranty of 5 years. (For argument sake, we will assume most business owners only lease the vehicle for 4 years).

So, now we have a cost of $3k and a time frame of 4 years. The average vehicle in a metro area like Raleigh will have over 700,000 impressions per month. What we do now is calculate the monthly cost of your wrap based on the numbers...$62.50! Keep in mind the other benefit factors of a wrap:

• The retention rate of this medium is extremely high.
• Many people will remember a wrap much more than any other form of outdoor advertising.
  

Find an advertising medium at $63/month that can compete. Most people can’t even advertise in the classified section of a newspaper for that amount! Even if they did, what is the circulation of the paper? Is it targeted to your specific area?

Another aspect to keep in mind is that type of advertising is not like radio, print or television. It cannot be turned off or simply change the channel.Many of our vehicle wrap clients also take advantage of their wraps in areas that traditionally cost huge sums of money. Such venues are trade shows, conventions and grand openings. Many times an advertiser will have to get on a list well in advance to advertise at a premier event or location.